Groupe Attraction Media’s Multiple Personality Office
Posted 280 days ago by rachel
Attraction Media and its subsidiaries all moved in under one roof– and the result is a 37,000 square foot powerhouse that was designed with the thought of each company’s individual branding in mind. Sid Lee Architects was the mastermind behind this one, and while it wasn’t a Red Bull HQ, this colorful explosion holds its own in the commercial design world.
The Sid Lee team came up with the concept of creating “neighborhoods” for the Canadian based company and all of the combined brands within the space. Thus dividing it all up into different color coded spaces with a centrally located bistro for all employees to meet up and share a meal or just chat.
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