London’s Coca-Cola ‘Beatbox’ Olympic Games Pavilion 2012
Posted 300 days ago by rachel
Designers Pernilla Ohrstedt and Asif Khan are the genius minds behind the Coca-Cola Pavilion at this year’s Olympics in London, and their exhibition is head turning.
The Swedish-born and British-born creators came up with the jagged red and white concept structure while trying to also incorporate being able to “play” the architecture while maneuvering through it (thus the Beatbox name). Aimed at the Coca-Cola ‘Move to the Beat’ campaign, Ohrstedt and Khan came up with the multi-faceted interactive Pavilion.
The intricate structure is comprised of 230 individual components, that makes up a complex and self-supporting structure that can only be described as a ‘crystalline lattice.’ There are wood, steel and red and white translucent polymer cushions making up the whole; a stunning sight and sound integration. Not to mention, the sounds coming out of the ‘Beatbox’ Pavilion are from Mark Ronson. Not too shabby.
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