Airlines would likely be the last to ever encourage consumers to review their services, but JetBlue is thinking outside the box and getting into the heads of those who travel the friendly skies with them. The brand has come up with a StoryBooth that will be parked in various cities across the country for travelers to share their JetBlue experiences in style.
Mesh Architectures designed the ingenious LED lit up booth shaped like a small covered wagon. The entire light up structure beams in the center of New York City’s Rockefeller Plaza for the first launch. StoryBooth is equipped with a full LED video display, LED-backlit composite graphic panel sides, and a full interactive recording system for the best story telling from the consumers themselves.
Visitors enter the booth to record video testimony of their experiences flying JetBlue. The best stories are used in TV commercials and on the Web.